Kristina's appreciation of makers and cultural heritage combined with Lebanon's rich history of handmade craftsworks (dating back to the Phoenicians) pushed her to create a line of footwear handmade in Lebanon - THE SOFT LINE.
"I believe in people and it is only when I met a talented and soulful artisan named Naji that I decided to launch the project. Naji began working in shoe factories at the age of 14 during the Lebanese Civil War. In a poignant choice, his mother opted for him to work to avoid him joining the conflict."
The idea behind this project is to put Naji and his team's exceptional knowledge and skills in the spotlight.
The Beirut Explosion 2020.
On August 4, 2020, one of the largest non-nuclear explosions in history pulverized the port of Beirut and damaged over half the city.
Since then, Lebanon, has been facing three mega-crises all at once: a financial crisis, the COVID-19 pandemic, and the aftermath of the port blast.
The population experienced anger, despair and anxiety. The UN estimates that 78 percent of the Lebanese lives below the poverty line.
A connection for life.
Why? Because Kristina was born and raised in Lebanon, and it is only in 2015 that she moved to Brussels.
"The love I have for Lebanon is hard to describe, it's a connection for life. I couldn't say it better than both of those articles combined :
"THE SOFT LINE, collection not only symbolizes support for Lebanon's rich heritage of artistry but is also deeply inspired by Naji's moving story." Kristina